In light of London Fashion Week, a political party calls for an end to unattainable sample sizes.
On our minds is a new campaign addressing the size zero debate, this time coming from Britain’s Women’s Equality Party. In conjunction with London Fashion Week, the political gathering calls for an end to unattainable sample sizes by urging designers showcasing at the event to cast models of ‘healthy frames’, and to include at least a proportion of them to be a size UK12 or above. The pledge, gone viral through #NoSizeFitsAll, also applies to magazines, to which the party advocates fewer size zero’s and at least one plus size editorial spread in each issue. WEP also wants the UK to take after France, Italy and Israel in their political legislations to health-check models prior to conducting any jobs, and have urged London mayor Sadiq Khan to withdraw the LFW’s funding if their demands are not met. Read more here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.