A fashion student inspired by the eco-conscious qualities of tobacco is making headlines.
On our minds is ‘Tailored Tobacco’, the controversial concept proposed by fashion student Elise Comrie in her entry to luxury mogul Kering’s latest sustainability competition. Inspired by the eco conscious qualities of tobacco, the London College of Fashion student suggests that Kering-owned menswear brand Brioni should develop a range of smoking jackets dyed with the crop. Looking beyond the health destructive/social issues most commonly connected with tobacco, Comrie highlights how it’s faster growing and less energy-consuming in the dying phase than cotton, and that the concept’s innovative and masculine approach to sustainability could speak to Brioni’s sartorial male consumer. The progressive proposal has made her one of 10 finalists in the competition which winner will be announced in November. Read more here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
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Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.