On our minds: Tailored Tobacco

Posted in Style
by adakallgren on 18 August, 2016

A fashion student inspired by the eco-conscious qualities of tobacco is making headlines.

On our minds is ‘Tailored Tobacco’, the controversial concept proposed by fashion student Elise Comrie in her entry to luxury mogul Kering’s latest sustainability competition. Inspired by the eco conscious qualities of tobacco, the London College of Fashion student suggests that Kering-owned menswear brand Brioni should develop a range of smoking jackets dyed with the crop. Looking beyond the health destructive/social issues most commonly connected with tobacco, Comrie highlights how it’s faster growing and less energy-consuming in the dying phase than cotton, and that the concept’s innovative and masculine approach to sustainability could speak to Brioni’s sartorial male consumer. The progressive proposal has made her one of 10 finalists in the competition which winner will be announced in November. Read more here.

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