Top Indian retailers are looking to tap into the fast fashion business model.
On our minds is India and the country’s in-house efforts to take on Western fashion retail competition. With an expanding middle class and early success for foreign fast fashion giants Zara and H&M in the country, top Indian retailers are now looking to tap into the business model with new and relaunched brands boasting larger stores (on and offline) and more frequent collection launches with faster turnarounds. As local actors, directors driving the new fashion outlets forward seem confident on their ability to outdo competition and speak to Indian tastes and wallets. Could this mean darker days ahead for the sustainable scene? Read more here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.