On our minds: GmbH

Posted in Style
by adakallgren on 8 August, 2016

GmbH uses deadstock fabrics – to lower the end price and to justify the production of new clothes.

On our minds is GmbH, a three-month-old brand collective born out of Berlin’s club scene. With backgrounds in fashion design and editorial photography, founders Serhat Isik and Benjamin Alexander Huseby draw inspiration from the multiculturalism of their immediate community in the formation of their brand, which neutral name is the German equivalent of ‘inc’ or ‘ltd’. In dialogue with the excessive way fashion is consumed today, the pair use deadstock fabrics sourced from a Milanese high-end factory for almost all designs. They mean that using what is already there helps them not only lower the end price but justify the production of new clothes. True to their multicultural spirit, GmbH also turn to local non-model models in the form of friends, family and people on the street, often with Middle Eastern and Arabic origins due to their poor presence in fashion. Read an interview with the brand founders here.


No Comments

Related reading

Style — 30 September, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.