Itchy Scratchy Patchy is the new DIY-prone brand from British it-girls Edie Campbell and Christabel MacGreevy.
On our minds is Itchy Scratchy Patchy, the new DIY-prone brand from British it-girls Edie Campbell and Christabel MacGreevy. Bored of the clean lines that have defined fashion of late, the two friends decided to join forces over their mutual love for clothes that look like ‘they have lived a bit’, and reposition DIY through a patch label presented in a fashion context. Merging nostalgic sentiments over customisation with iron-on ease, the brand’s imaginative designs reference all things ranging from stereotypical British characters (like bold men with beer bellies) to traditional 18th century textbook florals. With fans including Kate Moss and Courtney Love, the brand has recently secured stockists like Dover Street Market, where collaborative hand-patched jeans and t-shirts with Levi’s and Sunspel can be found. Read an interview with the model-artist duo founders here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.