The new unisex basics brand coming out of the former head of Reformation.
On our minds is the new unisex basics brand coming out of the former head of Reformation, Basic Rights. In a team-up with designer David Chambers who made suits for David Bowie and Freddie Mercury, the brand places an emphasis on everyday essentials like tees and denim jackets, all influenced by Chamber’s musician-dressing past. In addition, all pieces are created with a technological emphasis on functionality, such as sweat-resisting tees, and trousers made in workwear twill. Falling into the gender-neutral category, the menswear-derived brand has now made their designs in smaller sizes to serve women who wants to wear tailored, non-conforming clothes. Watch the outcome of Basic Right’s latest collection here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.