Weekday’s latest move (we love it)
Posted in Style
by Micaela Sundberg on 19 July, 2016
Weekday launches a sustainable capsule collection.
Weekday‘s new capsule collection, named Remains, consists of six products that have been made with leftover pieces from textile production. The new concept is in line with the ambition to reduce waste and develop Weekday’s sustainability approach. The inspiration was found in the venerable expression ‘mottainai’ which means ‘respect the resources around you instead of wasting them’.
Weekday sees Remains as a long-term concept, this season is about denim but the creative team wishes to explore areas such as jersey and knits as well. This first season consists of five garments made from leftover denim and a patchwork blanket made from other leftover textile pieces.
– When we design our collections, sustainability is as much about the manufacturing process as choosing the right materials, says Johan Tegman-Langer, denim designer at Weekday.
You can shop the collection both online and in store from 21 July.
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