A new initiative aims to change the fashion industry’s perception of upcycling.
On our minds is major fashion trade shows Who’s Next and Premiere Classe’s new initiative to change the industry’s perception of upcycling and its role on the contemporary fashion scene. In a team-up with vintage store Kiliwatch, the Paris-based fairs approached seven brands and challenged them to create a capsule collection out of 20 upcycled pieces made from treasures found at one of the largest second hand clothing supplies in the world. The outcome is said to be a diverse range of designs including a collection of modernised Converses and one paying homage to the olive tree, and will be showcased at the trade shows later this year under the name “The (Re)create Project”. Read more here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.