Canadian forestry non-profit Canopy highlights the fashion industry's links to deforestation.
On our minds is the fashion industry and its observed links to deforestation. Canadian forestry non-profit Canopy means that the rising demand for fabrics made with forest fibres is threatening some of the oldest forests in the world, with 100 million trees per year being cut down solely for the use of fabric. In their recent Canopy Style campaign, the non-profit took to designer ambassadors like Stella McCartney to convince major high street retailers and luxury brands (including H&M and McCartney’s namesake brand) to eliminate their use of forest-sourced fibres used to make materials like viscose. With the world’s forests’ many functions as air and water cleaner; food and fuel producer; and home to a diverse range of species, Canopy’s cause is well justified. Read more here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.