Amazon Fashion's latest social media campaign encourages people to compliment rather than judge each other.
On our minds is #saysomethingnice, Amazon Fashion’s latest social media campaign set up to encourage people to compliment rather than judge each other on their bodies and fashion choices when on the viral. By having fashion blogger heavyweights such as Susie Lau and Camille Charrière sharing their personal experiences of receiving look-related critique on social media in a video, the e-tail giant means they hope to bring a ray of light to the common online phenomena of ‘outfit shaming’. The video also sees the bloggers admit to judging others for their style choices too, and ends with them pledging to turn the negative comments into compliments and ‘#saysomethingnice’. Watch the video here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.