On our minds: I’m Not A Trophy

Posted in Style
by adakallgren on 19 June, 2016

I’m Not A Trophy raises awareness about the extinction of endangered species.

On our minds is I’m Not A Trophy, a new initiative making use of fashion and celebrity to create awareness about the extinction of endangered species. With artistically sound campaigns – the first one featuring Cara Delevingne with images of threatened animals printed on her skin – I’m Not A Trophy founder, artist Arno Elias, means that the hope is to educate and attract a younger audience to the cause. Delevingne means that she’s looking to get involved beyond the campaign and do “whatever she can to help create awareness for the tragic poaching and trophy hunting that is occurring in Africa”, and her previous animal rights endeavours include auctioning out her Tag Heuer (another brand which campaign she has recently fronted) watch to raise money for conservation of wild animals in Africa. Read more here.

No Comments

Related reading

Style — 30 September, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.