Australian label Réalisation Par faces heavy criticism. It's about a dress...
On our minds is the recent rage against Australian label Réalisation Par for their “sexist” product description of a dress on their site. Unimpressed with the copy, which states that the dress will help the (female) wearer get out of trouble easily (eg. “when you forgot to do the one thing they (male) asked you to”) through inviting the male gaze, Dazed contributor Kat George wrote a piece for Oxygen.com entitled ‘Sexist Dress Description Reminds Us Why We’re Still Fighting For Equality’. In the article, George means that the description reinforces sexist notions about women by “reducing the wearer to the sum of her looks” and encourages women to use their bodies instead of minds to take responsibility for their own mistakes. On another note, one could argue that the copy is also diminishing men for being easily fooled by female seduction. Read the article here.
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