On our minds: The Mad Rush brings the ‘sweatshop’ to the high street
The concept store aims to raise awareness for sweatshop conditions suffered by garment workers.
On our minds is the exciting new way of communicating labour issues in fashion brought to life by Clean Clothes Campaign The Netherlands. Situated right on Amsterdam’s key shopping stroll de Kalverstraat, the organisation set up concept store ‘Mad Rush’ – your average fashion boutique by the outside look of it, though with a staged sweatshop secret hiding inside. When picking up a garment in-store and requesting to try it on, customers were led into a small, overheated and overcrowded room without windows, where ‘workers’ were silently sewing the garments together by their machines. After getting a taste of sweatshop life, customers were led into another room dedicated to raising awareness of what they as consumers can do to make a difference. We love this clever initiative which must have left a lasting impression on the shoppers. Read more here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.