New York fashion school Parsons teams up with laundry detergent brand Tide to design garments with prolonged usage in mind.

On our minds is Parsons’ new move helping fashion designers and consumers to tackle the real world problem of garment care. In response to recent surveys revealing that millennials are somewhat lost when it comes to maintaining their clothes – along with the increasingly advanced technical fabrics clogging up our wardrobes – the infamous New York fashion school decided to team up with laundry detergent brand Tide to introduce a new course named “Design for Care”. The course, which is aimed at designers, will encourage the making of garments with prolonged usage in mind – from a consumer care perspective – that are easy to wash, store, mend, alter and wear. The initiative has already resulted in a few design outcomes which are currently exhibited at a downtown Manhattan gallery. Read more here.



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