New York fashion school Parsons teams up with laundry detergent brand Tide to design garments with prolonged usage in mind.

On our minds is Parsons’ new move helping fashion designers and consumers to tackle the real world problem of garment care. In response to recent surveys revealing that millennials are somewhat lost when it comes to maintaining their clothes – along with the increasingly advanced technical fabrics clogging up our wardrobes – the infamous New York fashion school decided to team up with laundry detergent brand Tide to introduce a new course named “Design for Care”. The course, which is aimed at designers, will encourage the making of garments with prolonged usage in mind – from a consumer care perspective – that are easy to wash, store, mend, alter and wear. The initiative has already resulted in a few design outcomes which are currently exhibited at a downtown Manhattan gallery. Read more here.

 

 


No Comments

Related reading

Style — 30 September, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.