What if the concept of renting services also could be applied and work to replace fast fashion?
With the recent rise of the so-called ‘sharing economy’ seeing owners connecting with users through services like Uber and Airbnb, we wonder about the phenomenon’s application to fashion. To date, access without ownership has enjoyed big success within staffing, finance, car sharing, travel and music streaming, and though lesser spread, its fashion equivalent of clothing rental is believed to resonate well with the millennial consumer, who, in the age of Instagram, may be attracted by temporary access to premium, aspirational brands. If the concept of renting could solve young people’s need for a quick fashion fix, could it also work to replace fast fashion? Read a recent article from Business of Fashion discussing the topic here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.