The POP campaign features Grimes, Kenya Kinski-Jones, Amandla Stenberg and Lola Leon.

In conjunction with the launch of her new fragrance POP, Stella McCartney recently revealed a complementary capsule collection to go with it. Celebrating a new generation of free-spirited girls embodying a modern liberated approach to beauty, the POP fragrance, campaign and now capsule collection all echo the same spirit of feeling good about ‘doing things your own way’. The capsule is made up of Stella classic the Falabella bag, sunglasses, key rings, a t-shirt and a scarf, as well as sustainable wood platforms Elyse, all in shades of pink reflecting the fragrance bottle design. See the campaign (featuring Grimes), here.


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