Brands increasinlgy consider reshoring manufacturing back to the West – but a recent US poll suggests customer will still buy the cheaper option.
With brands increasingly contemplating the option of ‘reshoring’ their manufacturing back to the West, a recent online poll suggest that consumer sentiment, at least in the US, speak against it. Conducted only this month, the poll of 1,076 American respondents show that a majority would rather buy a cheaper product made abroad than pay more for a product manufactured in the US. Interestingly, this opinion seems to be spread across the income spans with households earning more than $100,000 a year also saying they’d go for the cheaper product. When given the choice to pay $50 for a pair of foreign-made jeans and $85 for an equivalent American-made pair, only 30% of respondents said they’d opt for the US made one. Read more here.
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