On our minds: The Body Studio

Posted in Style
by adakallgren on 8 April, 2016

Selfridges' makes another effort to promote beauty diversity with The Body Studio.

On our minds is Selfridges’ latest body-positive endeavour: a major new department in their London flagship store with the aim to spread some love for the skin you’re in. Made up of lingerie, hosiery, sportswear and nightwear, the extensive new section boasts around 30,000 products as well as work-out sessions, talks on food and health and a ‘Fit Studio’ where customers can book appointments for personal fittings. In line with their previous efforts to promote beauty diversity (such as The Beauty Project in 2014), the retailer means that they through The Body Studio are seeking to address ‘the new female; her strength, her confidence and her body’. Visit the digital platform here


No Comments

Related reading

Style — 31 August, 2021

Make it last x Circulose Jacket

Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®. 


Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.