Swedish fashion’s digital revolution
Posted in Style
by Micaela Sundberg on 1 April, 2016
How do we adjust fashion production–Sweden's largest growing export industry–to actual demand with the help of digital technology? A new campaign is set to find out.
Did you know that fashion is Sweden’s fastest growing export industry? This is noted by the Minister for Enterprise and Innovation, Mikael Damberg, and Vinnova in their joint effort of granting the Swedish fashion industry 2 million SEK in the form of an innovation assignment.
The campaign receiving the grant, called Frontrow Forensics, brings together the fashion industry and the technological startup scene. It is a collaboration between the Swedish Fashion Council, H&M, ASFB, Stockholm University, Stockholm Fashion District, Nacka, Ericsson and SICS. With help from science and video technology the campaign aims to create more sustainable and resource-efficient production within the fashion industry.
Elin Frendberg, CEO of Swedish Fashion Council and initiator of the campaign, thinks there is great potential in using digital technology when adjusting to responsible production by capturing customer preferences at an early stage.
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