A pair of 501s requires 3,781 litres of water to make – Levi's explores new techniques and encourages the industry to do the same.

On our minds is Levi’s new efforts to save water by going public with their nine-year-old Water<Less manufacturing process.

After being faced with the fact that their trademark 501’s consumed some 3,781 litres water in the making, Levi’s designers challenged their production team to embrace a new production technique. The cult denim brand means there is no place for trade secrets in a drying world, and so decided to share information on how they go about saving water with the technique in the hope of having other brands following suit. They mean that if all other denim producers worldwide take up the process, the industry could save up to 50 billion liters of water by 2020. Read a recent interview with Michael Kobori, vice president of social and environmental sustainability at Levi’s here.


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