On our minds: Lidl’s suspiciously cheap denim
Posted in Style
by adakallgren on 29 March, 2016
Lidl's new range of denim costs less than the ingredients for tonight's dinner.
On our minds is Lidl and their head-turningly cheap new denim range of shirts, jackets, jeans and accessories priced from £3.99. Produced in Bangladesh, the 58-piece We Love Denim launch is significantly undercutting the lowest priced jeans at their supermarket competitors (the key piece appears to be a pair of boyfriend jeans at £7.99). When asked how they have managed to get the retail price so competitive, the supermarket’s fashion buyers pointed at the company’s great purchasing power resulting in “savings that they can pass on to the customers”. The announcement of the range has created some headlines praising Lidl for their impressive value for money, and others criticising them for the questionable sourcing of the range. Read a Guardian article of the latter giving a guestimated production cost break-down of the jeans here.
Related reading

Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.

Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.
No Comments