In their attempt to collect 1,000 tons of old, recyclable textiles, H&M has teamed up with M.I.A with a new music video.

On our minds is World Recycle Week, an event initiated by H&M with the aim to collect 1,000 tons of unwanted garments and textiles from their customers worldwide. As a way of increasing awareness of their in-store recycling efforts, the retailer has now appointed British artist M.I.A to act as the ambassador for the event with a new music video highlighting the environmental impact of textile waste. The video will be unveiled over at H&M’s website on 11th April ahead of World Recycle Week, which will run from 18th-24th April alongside Fashion Revolution Day-turned-week. Any textiles in any condition from any brand will be accepted for drop-off, and we hope to see the materials collected re-used for another “reclaimed” collection. Read more here.


No Comments

Related reading

Style — 30 September, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.