On our minds: #mycalvins

Posted in Style
by adakallgren on 26 March, 2016

Billboards of Calvin Klein's most recent #mycalvins campaign have been taken down due to their perceived sexist message.

On our minds is Calvin Klein, which controversial ad campaign play with sex has become an integral part of the brand’s DNA and to date mostly prompted branding praise and desire. Their latest set of billboards, part of the continued #mycalvins campaign featuring stars like Justin Bieber and Kendall Jenner, met a less grateful reception however. One of the billboards installed in Soho, NYC, was made up of two images featuring actress Klara Kristin with the tagline “I seduce in #mycalvins” alongside rapper Fetty Wap, with the caption “I make money in #mycalvins”. Not surprisingly, the installation caused discontent amongst passers-by, one of them being Heidi Zak of lingerie company ThirdLove, who called out the brand for stereotyping women as sexual objects, and (possibly, as a result) the billboards have now been taken down. Read more here.

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