Is wood the new cotton? Through modern techniques, pulp makers are exploring the possibility of creating textile fibres out of wood pulp.
Wood is the new cotton, or at least might be in the future, judging from new developments coming from Nordic pulp makers exploring ways of reviving their industry and meeting the fashion and textile industries’ demand for better cotton alternatives. Research suggests that birch and pine – trees which there are a lot of in the region – can be transformed from wood pulp into textile fibres with a closed-loop use of chemicals, and thereby meet the high environmental standards of local Scandi fashion and textile retailers. By converting some paper pulp machines into textile pulp ones, the industry will be able to respond confidently to the lower demand for paper in favour of the (expected) increased demand for wood-based textile fibres. Read more here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.