Water saving guide

Posted in Style
by Micaela Sundberg on 22 March, 2016

Access to fresh water is a luxury – we have to think about how we use each drop. Here's Make it last's small water saving guide to honor World Water Day.

It’s easy to forget that clean water is a luxury, and that there is a limited supply. In our daily lives, many of us use water in ways we don’t even think of. 97% of the water we consume is “invisible” to us; used to grow our food and to make our favorite products. Make it last guides to both short- and long term solutions for saving water on a daily basis. 

On a normal day, each person in Sweden uses between 160-200 liters of water per day. If Sweden’s population aimed to cut their water consumption by half it would save 33,000 liters per person and year, which hypothetically speaking would save 323 billion liters of water in total per year, only in Sweden. And this is only in regards our “visible consumption”. Many of us forget how much water goes to waste just by brushing our teeth with the water running or having a continuous dripping tap.

We already know that we have to change our behavior and choose products with less water footprint (the water footprint is the amount of water consumed and polluted in all processing stages of the product.) Not the least because as the world population grows, food production must increase. By 2050, we will need to produce 70% more food to feed everyone, which requires 50% more water.

Why don’t we start today? Here is Make it last’s list of tips to reduce daily water consumption.

  • Stop buying bottled water – if you want sparkling, use a Soda Stream instead.
  • Take quick showers – In fact, to turn off the faucet while shampooing and soaping can save 280 liters per week.
  • Choose locally grown food – This option excludes many of hidden water costs from the production chain.
  • Only do laundry when you can do a full load – And air dry instead of tumble dry.
  • Drink less coffee or buy Rainforest Alliance Certified goods – To produce beans for one cup of coffee requires up to 140 liters of water.
  • Turn off faucet while brushing your teeth – Approximately 6 liters a minute goes to waste while not turning it off.
  • Vary your diet and if possible, eat less meat if possible – One kilo of beef costs 16,000 liters of water. One kilo of chicken meat costs 3,900 liters. One hamburger costs 2,400 liters.
  • Don’t throw away food! – Plan your grocery shopping and make a daily food list one week at the time.
  • Buy organic clothes and/or second hand – Or swap clothes with your friends! One cotton shirt costs 2,700 liters of water.

Treat water with respect and remember that one cup of coffee less a day is a small change, but still a change for a more sustainable future.

No Comments

Related reading

Style — 30 September, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.