On our minds: H&M Studio Fall 2016
On our minds is H&M Studio AW16 which was recently unveiled in Paris’ Bourse de Commerce. The audience of 600 saw a diverse cast of it-models including Jourdan Dunn, Freja Beha Erichsen, Soo Joo Park and Hari Nef showcasing the collection, which creative advisor Ann-Sofie Johansson explained was all about female strength and beauty. Classic tailoring met with Swedish folklore and feminine silhouettes were styled with masculine statement accessories such as gaucho hats and cowboy boots. The contrasted looks (along with the casting) well captured the overall theme of celebrating female diversity and individuality. See all looks from the show here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.