This accessory label enhances the 'buy now, wear now' retail model, a strategy which may encourage nearby production.
On our minds is accessible luxury label Rebecca Minkoff which is next to embrace the upcoming ‘Buy Now, Wear Now’ retail model that sees runway looks available for purchase closer to the relevant season. The namesake founder just shared her thoughts on their strategy (which the brand refer to as #seebuywear), meaning that by shortening lead times, production closer to home will be encouraged – which in turn will reduce the amount of carbon emissions. ‘Buy Now, Wear Now’ will enable brands the flexibility to respond more accurately to consumer demand and produce the styles that consumers actually want to buy, as well as complicate the process for fast fashion chains which will have less time to “copy” the runway designs. Read more here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.