On our minds: Forcing models to eat?

Posted in Style
by adakallgren on 20 February, 2016

Although intentions were good, this brand has brought controversy to the table.

On our minds is the continuous topic of models’ weight and the fashion label which has just implemented a controversial policy that requires the models they hire to eat in order to get paid. British brand Rose & Willard explained their reasoning behind the rule in an essay in Huffington Post entitled ‘Our Models Will Have No Choice But to Eat’, describing it as a non-negotiable contractual term with the model agency which will state that the model must eat a meal on set, and in their presence. Though well-intended, critics mean that implementations like these can be seen as patronising or even just another form of regulating women’s bodies. Read the essay here.

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