On our minds: Forcing models to eat?
Posted in Style
by adakallgren on 20 February, 2016
Although intentions were good, this brand has brought controversy to the table.
On our minds is the continuous topic of models’ weight and the fashion label which has just implemented a controversial policy that requires the models they hire to eat in order to get paid. British brand Rose & Willard explained their reasoning behind the rule in an essay in Huffington Post entitled ‘Our Models Will Have No Choice But to Eat’, describing it as a non-negotiable contractual term with the model agency which will state that the model must eat a meal on set, and in their presence. Though well-intended, critics mean that implementations like these can be seen as patronising or even just another form of regulating women’s bodies. Read the essay here.
Related reading
Make it last x Circulose Jacket
Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.
No Comments