Emma Elwin is think about the future and the responsibility we have to our planet.
This morning I found this old picture of my grandmother Antonia, she was born in Switzerland and came to Stockholm to study art. I think I have her to thank for my urge to be creative. She died when I was one year old so I never had the chans to truly know her, still in some weird way It feels like I did. I don’t know if it is the pregnancy but lately I have been think a lot about my families past and the future. I feel more that ever the responsibility we have to our children and the planet. What we will leave to the generations to come. Yesterday me and Lisa had the great honor to attend the H&M Conscious Foundation award. I have so many thoughts and feeling about what was said that I am going to share with you later on today!
Make it last x Circulose Jacket
Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.