On our minds: STORY mfg

Posted in Style
by adakallgren on 10 February, 2016

Slow made, positive products

On our minds is one of the most exciting labels to come out of CIFF, Copenhagen’s eco-frequented fashion fair, namely STORY mfg. With the tagline ‘slow made’ and pieces referred to as ‘positive products’, the brand delivers lifestyle denim that ‘does no harm’ and benefits the Earth through the use of natural dyes, recycled fabrics (with waste materials in sight) and the absence of animal materials, in any form. All whilst allowing for a time-consuming manufacturing process – including the visiting of rural workers in their supply chain to ensure fair production and document the brand story. Read more here.


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