On our minds: ShareWear

Posted in Style
by adakallgren on 5 February, 2016

ShareWear is the new ready-to-share platform with Swedish designer pieces that you can borrow, given that you're passing it forward.

On our minds is ShareWear, a digital showroom/Instagram hashtag which, as the name suggests, came about with the purpose to make people share their clothes and give them new life rather than throwing them away. “Money can buy a lot of things, but it can’t buy style”, is the tagline for the platform, which is part of a bigger initiative called “Democreativity”. The initiators are Swedish agencies with the purpose to promote Sweden abroad, something that is reflected in the first items available to share or borrow which are donated from some of the country’s most prominent brands including Filippa K, Hope, House of Dagmar and Whyred. Swedish or not, garments and consumers from across the globe are encouraged to participate. Browse the current offering here.


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