On our minds: ShareWear

Posted in Style
by adakallgren on 5 February, 2016

ShareWear is the new ready-to-share platform with Swedish designer pieces that you can borrow, given that you're passing it forward.

On our minds is ShareWear, a digital showroom/Instagram hashtag which, as the name suggests, came about with the purpose to make people share their clothes and give them new life rather than throwing them away. “Money can buy a lot of things, but it can’t buy style”, is the tagline for the platform, which is part of a bigger initiative called “Democreativity”. The initiators are Swedish agencies with the purpose to promote Sweden abroad, something that is reflected in the first items available to share or borrow which are donated from some of the country’s most prominent brands including Filippa K, Hope, House of Dagmar and Whyred. Swedish or not, garments and consumers from across the globe are encouraged to participate. Browse the current offering here.

No Comments

Related reading

Style — 30 September, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.