Emma Elwin

Notes from a Swedish stylist

Clothing Care

Posted in Style
by Emma Elwin on 20 January, 2016

We stopped caring

I just spent fifteen minutes browsing the amazing website of Tangentgc. A brand that makes organic care products for clothing and shoes. One of the founders David Samuelsson is inspired by his grandpa and the great care he took of his clothes. He writes on their About page how his grandpa would spend his whole Sunday mending and caring for his wardrobe. Reading this made me think of my grandma, she was the same. She taught me how to knit, sew and how to wash silk. I am so grateful that she showed me all this. Still, I really think it’s a shame that my generation has almost no knowledge when it comes to clothing care. We did not grow up showing our clothes the respect they deserve, I hope/think that this is something that is on the verge of changing. When you know how much work and energy that goes in to each t-shirt (I did not know until two years ago) you treat that t-shirt differently.

Tangentgc has a collaboration with Filippa K (they got me hooked on the laundry soap). One of the products I would love to try next is the spot cleaning made of soy beans and sunflowers. Here is an outtake from their about page.

“His Sunday best was brushed down after use and his collars starched. When out of his wingtips, he made sure to put shoetrees in them and followed this up with contemplative polishing. 

Somewhere along the way we stopped caring ­– presumably when mass produced, cheap, and oftentimes deficient, clothing was introduced. Due to wear and tear the mere idea of garment care seemed distant. And this came to pass over the course of just one generation or two.”


Susan: Great post. There is a real art to caring for clothes. I did a piece on washing cashmere: http://a-woman-of-a-certain-age.com/2016/01/1140/
January 22, 2016

Sandra Nicole: Underbart att såna här företag poppar upp. Har blivit inspirerad av min kille som använder mycket av sina kläder han hade i gymnasiet, t om ett par 15 år gamla mockaskor. Det kräver sin klassiska stil såklart OCH att ta hand om sina kläder. Ska verkligen försöka bli bättre på detta, tack för tips!
January 20, 2016

Pia Uthaug: Thank you for a great post and a great website. I think it's so refreshing to read a post like this. Combined with your sense of style I think you are succeeding in making sustainable fashion cool. And now a tip - recently I mended holes from moths in a very delicate knit sweater with sewing thread in the same colour. It's almost invisible - I can't get my arms down now (not because of the thread :) ). Pia
January 20, 2016

Sara: I would love a post about washing silk,( as well as wool) you say your grandma taught you - mine didn't. I've been googling how to, but only to find very short instructions. I roll my knits up in towels to dry them, but somehow I feel that there are more tips out there.. Thank you for a lovely website!
January 20, 2016

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