Louis Vuitton teams up with UNICEF to support children exposed to conflict and natural disasters.

On our minds is Louis Vuitton’s recent team-up with UNICEF to support children exposed to conflict and natural disasters. The charity collab sees the French heritage brand reinvent their signature tumbler lock (introduced by George Vuitton in 1890 to protect his customers’ bags) in a multifunctional pendant/bracelet. As a “symbol of protection”, the brand means that the Silver Lockit seals one’s promise to help children in urgent need, and parts of the profit made from the piece will go straight to UNICEF. Follow the digital campaign through #MAKEAPROMISE.


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