On our minds: best of 2015

Posted in Style
by adakallgren on 8 January, 2016

Downloadable designs, gender-fluid campaigns and brands launching dedicated CSR sites. Make it last summarises the past year in fashion from a conscious perspective.

2015 has come to an end and from our Make it last lens the past 12 months have been exciting to say the least. Here is a summary of the year in news and some of the happenings that mattered the most.

If we were asked to sum up the year in one word, we would most likely pick “equality”. 2015 was all about it, with everyone from high street retailers to luxury brands to celebrities and models pushing the matter forward in the shape of LGBTI-friendly and unretouched campaigns; gender and size-fluid runway shows; and social media body-shaming exposures.

Key luxury players took conscious steps forward by launching dedicated CSR sites; helping designers take up local manufacturing; and turning to students to grasp the latest in sustainability innovation.

The global fashion weeks found themselves in decline when the most progressive designers proved unwilling to conform to the dictates of the fashion calendar, opting for alternative showcases away from sponsored white tents and skipping pre-collections altogether. They gave us men in dresses, water-soluble occasionwear and downloadable designs; opposed police violence, gentrification and corporate overtake; and promoted earthquake donations, religious co-existence and human settlement on Mars.

We also saw an increasing interest in animal welfare with retailers – finally – starting to report on the matter; luxury brands cutting ties with questionable suppliers; activists opposing heritage houses’ use of exotic skins; and scientists flirting with the future through “victimless” leather jackets and “fruit leather” bags, giving us a head’s up for the cruelty-free to come.

What were your favourite moments of the fashion year 2015? Comment away!


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