Hiut Denim – the brand on a mission to reinstate UK jeans manufacturing.
On our minds is Hiut Denim, a brand on a mission to reinstate UK jeans manufacturing. With the mantra “do one thing well”, Hiut is proudly making nothing but denim trousers in their Cardigan-based factory. Currently employing 15 people, the brand is aspiring to increase the force to 400 in 10 years’ time through customer loyalty gained from their artisanal quality and free repair service. Part of Selfridges’ next Bright New Things (which we wrote about here), the brand will use their dedicated window display to promote the No Wash Club – an initiative put in place to discourage customers from washing their jeans more often than every six months. Read more here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.