On our minds: bespoke swapping

Posted in Style
by adakallgren on 11 December, 2015

Upshift provides a personalised shopping experience – but is it too complicated?

On our minds is Upshift, a new clothes swapping service with personal shopping standards. Born a bricks-and-mortar swap shop in Madison, Wisconsin, Upshift is now going viral with an online service that allows conscious consumers all over the US to take part in a personalised swapping experience. A customer survey on the customers’ preferred brands, styles and measurements gives Upshift the tools they need to hand-pick an edit of swapped-in pieces to send directly to the customer’s door, with complementary shipping labels for the items they wish to swap back in return. The bespoke service also allows Upshift to inspect all garments sent in and dismiss any pieces that are not in a reusable condition. Read more here.

1 Comment

Johanne: Omg this sounds amazing. We're seeing swapping concepts slowly emerging in Denmark, but something like this seems to solve all the issues that the existing ones have.
December 11, 2015

Related reading

Style — 30 September, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.