On our minds: I wish I could wear

Posted in Style
by adakallgren on 18 November, 2015

A new campaign from Amazon Fashion calls for women to break from unwritten fashion rules.

On our minds is “I Wish I Could Wear”, a new campaign from Amazon Fashion calling for women to break the fashion rules and wear what they want. Featuring three industry personalities and their styling dilemmas – a tall style blogger conscious of wearing heels; an albino model wishing to pull off bold coloured garments; and a plus-size activist wanting to wear trendy clothes “without looking pregnant” – the video campaign sees the women challenge the (unwritten) styling rules by trying out their sought for looks – and fiercely pulling them off. We love to see the campaign encouraging women to celebrate their bodies without holding back. See the video here

No Comments

Related reading

Style — 30 September, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.