On our minds: I wish I could wear

Posted in Style
by adakallgren on 18 November, 2015

A new campaign from Amazon Fashion calls for women to break from unwritten fashion rules.

On our minds is “I Wish I Could Wear”, a new campaign from Amazon Fashion calling for women to break the fashion rules and wear what they want. Featuring three industry personalities and their styling dilemmas – a tall style blogger conscious of wearing heels; an albino model wishing to pull off bold coloured garments; and a plus-size activist wanting to wear trendy clothes “without looking pregnant” – the video campaign sees the women challenge the (unwritten) styling rules by trying out their sought for looks – and fiercely pulling them off. We love to see the campaign encouraging women to celebrate their bodies without holding back. See the video here


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