On our minds: the model climate march

Posted in Style
by adakallgren on 17 November, 2015

Model and environmental activist Cameron Russell marches for the climate with a little help from her friends.

On our minds is Cameron Russell and her recent climate change awareness march in New York. The model and environmental activist gathered some of her fellow NYC-based modelling friends (with a total social media following of about 6 million) including Lily Donaldson, Stella Maxwell and Bella Hadid, and crossed Brooklyn Bridge in an old school signs and shouts protest march. Making use of their public reach, Russell wanted to bring a ray of light back onto the climate change debate which she means has lost some critical support from young people lately in favour of the trending equality topics. And they did manage to boost up the #COP21 hashtag in front of their social media prone target group quite some bit. Read an interview with her talking about the march here

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