Model and environmental activist Cameron Russell marches for the climate with a little help from her friends.
On our minds is Cameron Russell and her recent climate change awareness march in New York. The model and environmental activist gathered some of her fellow NYC-based modelling friends (with a total social media following of about 6 million) including Lily Donaldson, Stella Maxwell and Bella Hadid, and crossed Brooklyn Bridge in an old school signs and shouts protest march. Making use of their public reach, Russell wanted to bring a ray of light back onto the climate change debate which she means has lost some critical support from young people lately in favour of the trending equality topics. And they did manage to boost up the #COP21 hashtag in front of their social media prone target group quite some bit. Read an interview with her talking about the march here.
Make it last x Circulose Jacket
Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.