The future of paper

Posted in Life
by Make it last on 3 November, 2015

Serla resets for a greener future–and wants to know how you do the same!

The most inspiring part of working with Make it last is taking part of real journeys.

What I mean by real journeys is when people or brands decide to make real transitions towards a sustainable life or practice; using sustainability as guiding tool when defining their way of life or new business model.
These are usually the ones who have come to a truer, realer, more practical realization that we need to change our ways for the sake of our planet and our future generations–and that nothing is more relevant, modern, contemporary–in fashion or, of course, the world at large.
In Sweden, Filippa K is a good example. The work of their sustainability manager Elin Larsson feels like the single most important aspect of the brand’s whole organisation, because it leads the way towards the brand’s 2030 goal s, that include offering transparency in their whole supply chain, minimal footprint throughout the business and the use of sustainable materials and recyclable styles only.
On the international scene, the Kering group is an interesting example. Kering, formerly known as PPR, operating high-end labels like Alexander McQueen, Gucci, Saint Laurent, Balenciaga and Stella McCartney, wants to be the world’s most sustainable luxury-goods conglomerate. They’re attempting to work with a new mindset, where sustainability is embedded in the very concept of luxury. Hence, it does not only make sense to put sustainability at the core of fashion because of the state of the planet, or because “you have to” as a part of your “reputational risk management”. Instead–it also makes good business sense.
These transitions are of course not only happening in the fashion industry. A recent example from another industry is the case of tissue paper product supplier Serla. Serla continuously strives to minimize their ecological impact. Now the company is however switching from recycled paper to recycled cardboard–a smart solution as the cardboard is a mass industry in today’s society.
The only difference is that the paper is slightly darker than before–something the consumer can surely deal with.
Serla also has environmentally friendly packaging material, made out of renewable resources rather than crued oil.
In other words, Serla wants sustainability to be more than just a fancy word–it is all about doing good for both people and environment. Both for companies to develop and use new technologies, and for consumers to make active choices in their everyday lives.
Right now, Serla is collecting small everyday tips to make every day a little greener. And, they want you to share your best tip! Use the hashtag #smågrönasteg in your social channels. Thanks for sharing!


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