A homage to the Hare Krishna movement instead of a conventional fashion show – are the fashion weeks' importance on the decline?

On our minds is Cottweiler’s (second) SS16 collection showcase. In a homage to the Hare Krishna movement, the concept-led brand chose to ditch the fashion capitals to showcase their collection at an intimate one-off performance in Berlin. Inspired by the uniformity and spirituality of the group, co-designers Ben Cottrell and Matthew Dainty presented a slow-paced, “anti-fashion” (and perhaps even anti-consumption) sentiment this time around. The installation is yet another add to the off-schedule shows pointing at a decreasing importance of fashion’s time and place. See the recorded performance here.

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