On our minds: the breast cancer bra

Posted in Style
by adakallgren on 3 October, 2015

Stella McCartney's latest launch once again underlines her standing as one of the most rad women in fashion.

On our minds is Stella McCartney’s latest launch which once again underlines her standing as one of the most rad women in fashion. In honour of her late mother Linda who passed away of breast cancer in 1988, McCartney introduced a new bra to her lingerie offering specially designed to provide comfort to women in the healing process post-mastectomy treatment. By launching the soft dusty pink lace bra, McCartney hopes to help women suffering from breast cancer keep a sense of femininity even after having their breasts removed. This lovely cause is promoted in a campaign fronted by Cara Delevingne in conjunction with Breast Cancer Awareness month this October and all proceeds of the sales will go towards funding a new London centre for people affected by the disease. Read more here.


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