If you dig a bit deeper, you'll find Milan Fashion Week showcases some brilliant sustainable labels.
Milan fashion week may not be known for its sustainable approach, but there are quite a few exceptions. WHITE is a contemporary fashion showcase during Milan fashion week, displaying niche-brands from all over the world, many of whom are committed to sustainable fashion. Here we list four of them.
Veja is the shoe brand that takes environmental and social responsibility fairly serious. The shoes are made from organic cotton and wild, fair trade rubber from the Amazon. The company also does zero advertising and has no extra stock produced, something which enables the company to invest in fair labor and production with a reduced CO2-emission.
Make it last are a fans of the white shirt. Balossa White Shirt aims to reinvent and give new life to the everlasting garment, driven by a conviction that the white shirt can never be boring. Through adding some details, playing with classic forms and volumes, the classic item gets a makeover and is as exciting as ever.
ANIMAdVERTE is an Italian brand, producing ethical and sustainable leather products. The vegetable-tanned leather is processed over time, giving each item its very unique appearance. Also, the geometrical shapes of the bags makes them foldable into flat packagings – perfect for traveling!
Valigi is an Italian ready-to-wear and accessories brand launched in 2011. Produced in a small Italian village by local craftsmen, each garment is promised to secure high quality and are made to last. The pieces are made from organic materials, fabrics and yarns.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.