Organic Beauty Week campaigns for clarity in organic beauty products.
September is not only an important month in fashion, but also for all things organic. The Soil Association has nominated September as the organic month, drawing attention to and rising awareness around organic food, textiles and beauty. As part of Organic September, Organic Beauty Week was arranged on 14-20 September, and this year’s theme was Campaign for Clarity. The theme is a reaction to the lack of legal standards for what can be defined as organic when it comes to beauty products, resulting in a misuse of the concept. The Soil Association gives a clear message to solve any misconceptions: organic beauty products needs a certification from an accredited organization to fulfill the demands for being organic. In this way, the ingredients have been carefully overlooked and the consumer can be sure that the product is totally organic, containing natural ingredients that are nicer to your skin. For more information about organic September, and how to live a more organic life, read here.
Make it last’s favorite beauty editor and make up artist Linda Öhrström celebrated Organic Beauty Week by publishing four beauty stories on VoltCafé – only with natural products. The photo above is taken by Sean Gleason.
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