On our minds is Chromat, the brand to deliver the best casting diversity at this season’s fashion month to date.
On our minds is Chromat, the brand to deliver the best casting diversity at this season’s fashion month to date. Models of varying sizes and skin tones selected amongst agencies and friends got to showcase the SS16 collection which was made up of snug-fitting and temperature-regulating athleisure pieces “elaborating on the idea that clothing can empower the body and can make you feel strong”. Founder Becca McCharen justified her unconventional model mix stating that “Chromat is all about women who are strong, powerful, and unafraid, so that’s who we cast for the runway show. That doesn’t have a size or gender.” We love to see the body-empowering factor systematically reflected in both the garments and the casting. Read more here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.