The trend is to reinvent and recycle

Diana Orving went with her impulses for the latest collection, and shares her ideas about the future of sustainable fashion.

How would you describe the inspiration for the collection?

– I think this is my best collection so far! I decided to follow my impulses, my lust for the atelier work and think freely without framing a concept. I wanted the process to guide me forward without any restrictions. For the first time I created my own prints that also represents my process.

Is there any specific part of the collection that you would like to uphold regarding its sustainability?

– In general I aim to create pieces that lasts over time and not focus too much on ongoing trends. Pieces that will become those comfortable favorites you feel like wearing every day. If you have a good base of high quality items you might think twice before you buy something you actually don´t need.

Photos by Beata Holmgren for Rodeo.net

How do you think sustainability in fashion will evolve within the nearest future?

– I believe that fashion is moving towards a more conscious point of view, that we will select and deselect. To find that one new piece you that will treasure and that will give new life to your existing wardrobe. That the trend is to reinvent and recycle rather than purchasing entire new outfits.


No Comments

Related reading

Style — 30 September, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.