Diana Orving went with her impulses for the latest collection, and shares her ideas about the future of sustainable fashion.

How would you describe the inspiration for the collection?

– I think this is my best collection so far! I decided to follow my impulses, my lust for the atelier work and think freely without framing a concept. I wanted the process to guide me forward without any restrictions. For the first time I created my own prints that also represents my process.

Is there any specific part of the collection that you would like to uphold regarding its sustainability?

– In general I aim to create pieces that lasts over time and not focus too much on ongoing trends. Pieces that will become those comfortable favorites you feel like wearing every day. If you have a good base of high quality items you might think twice before you buy something you actually don´t need.

Photos by Beata Holmgren for Rodeo.net

How do you think sustainability in fashion will evolve within the nearest future?

– I believe that fashion is moving towards a more conscious point of view, that we will select and deselect. To find that one new piece you that will treasure and that will give new life to your existing wardrobe. That the trend is to reinvent and recycle rather than purchasing entire new outfits.