Emma Elwin

Notes from a Swedish stylist


Day three: the shirt

Posted in Style
by Emma Elwin on 27 August, 2015

Instead of buying one, rent!

Last day of fashion week with my beloved shirt i decided to try the new lease concept Filippa K launched as part of the brand’s sustainability efforts. Selected garments from both the women’s and men’s collections showcased in Stockholm yesterday are available for rent directly on the campaign site. The purpose of Lease to Look is to invite customers to more conscious consumption patterns, and the concept is the latest action in Filippa K’s business strategy – to adapt to a circular business model.

Lease the Look will be offered through Filippa K’s online stores in Sweden, Denmark, Finland, Belgium, Germany and the Netherlands. Renting a garment for four days will cost 400 SEK, a price that includes transportation and laundry.

So for you next event rent a runway look here instead of buying a new one!

#leasethelook #filippakss16

photo: Frida Möller / Studio Emma Svensson

Emma_elwin_day3

2 Comments

Johanne: This look is my favorite yet! And cannot wait to try the concept.
August 28, 2015

jenaly: I love this look and I love the idea of renting. www.inmydreams.ca/
August 27, 2015

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