On our minds: Vetements’ perfect reworked vintage denims
In response to the popularity of their luxury jeans, Vetements’ founder Demna Gvasalia reveals the label's plans to make them accessible by publishing the desirable pattern online.
On our minds is French it-brand Vetements (still) and their recent move into denim. The label’s artisan-crafted jeans, each made from two vintage pairs, instantly sold out on Net-A-Porter at a price point around $1,500. What’s making the straight leg, high-waist jeans unique (apart from the lasting mysterious-cool appeal of the brand) is said to be the fit (a universal one, as per British Vogue) – made to work for short and tall women alike. In response to the popularity of their jeans, Vetements’ founder Demna Gvasalia has revealed that the label plans to make them accessible to a wider audience partly by publishing the desirable pattern online for consumers to rework their vintage jeans themselves. And so Vetements has officially embranded the essence of cool. More here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.