In response to the popularity of their luxury jeans, Vetements’ founder Demna Gvasalia reveals the label's plans to make them accessible by publishing the desirable pattern online.

On our minds is French it-brand Vetements (still) and their recent move into denim. The label’s artisan-crafted jeans, each made from two vintage pairs, instantly sold out on Net-A-Porter at a price point around $1,500. What’s making the straight leg, high-waist jeans unique (apart from the lasting mysterious-cool appeal of the brand) is said to be the fit (a universal one, as per British Vogue) – made to work for short and tall women alike. In response to the popularity of their jeans, Vetements’ founder Demna Gvasalia has revealed that the label plans to make them accessible to a wider audience partly by publishing the desirable pattern online for consumers to rework their vintage jeans themselves. And so Vetements has officially embranded the essence of cool. More here.


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