A complaint through social media – and Topshop promises to do better.

On our minds is the recent critique faced by Topshop for their questionably-sized in-store mannequins. After a British shopper posted an image of one of their “ridiculously shaped” mannequins on Facebook and confronted the retailer for their lack of responsibility taken towards their body-conscious young customer demographic (and a few thousand likes later), the retailer announced their decision not to order this specific style of mannequin again. We were excited to see the massive impact of a single customer complaint through social media and how effectively it pushed the retailer in the right direction. Read more here

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