Margit Peura's decision to swap her job as a gynecologist for full-time fashion studies proved to be a good one.
On our minds is Whitetail, a brand which founder, Estonian-born Margit Peura, initiated as she was struggling to find sustainable clothes she liked. Swapping her job as a gynecologist for full-time fashion studies, Peura graduated from Helsinki Design School in 2014 and founded her longed-for label, led by ethical production, the use of ecological materials and social work in Peru where the alpaca wool used for the collections is sourced from, shortly thereafter. We love the dedication as well as the brand’s most recent collection showcased at Berlin Fashion Week AW15, which clearly demonstrates Peura’s fundamental ethos that consciousness aside, design still comes first. More here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.