"It was actually one of few things besides clothes that I brought to London."
When Paula Björk decided to take a study break from her law studies in favor of an assistent role at Swedish Elle, it marked the beginning of her fashion path. The gig at Elle was followed up by years as a pr consultant in Stockholm and then as a strategist at an advertising agency in London. Today, Paula Björk works as a campaign manager at H&M’s global marketing department.
Make it last asks Paula to share the story behind her Eternal Flame– a piece that means a great deal to her.
”My eternal flame is a floor lamp from Svenskt Tenn that I’ve inherited in advance from my mother. She bought it shortly after arriving in Sweden, probably around 1976-77. My mom was forced out of her home country Chile because of the Pinochet coup and she had to leave her family and almost all of her belongings behind. She came to Sweden with just a couple of suitcases with clothes and a few books and had to start completely fresh here. So in our family we don’t really have those old heirlooms that have been passed on from generation to generation. That’s why I treasure this lamp so much, because I think and hope that it will be passed on from now on to my daughter and so on. My mom gave it to me when I moved into my first flat and it travelled with me when I moved to London a few years later. It was actually one of few things besides clothes that I brought with me. Then it moved back with me when I eventually returned to Stockholm. I’ve had to change the lamp shade a few times because of a few accidents along the way. Now it has its special place in my living room right next to one of the couches.”
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
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Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.